This project is in progress
Matched with Armando C
Matched with
Armando C.

Logo Design & Visual Brand Identity

Posted by
Takesha M.

Program & Membership Manager

Posted Date
Jul 9, 2019
Virtual volunteer opportunity
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Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to We will be able to provide additional training and additional workforce development services for health and human services nonprofits that provide critical safety-net services.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We need recommendations on our current logo and to create an entire brand around it including style guide, color codes and stationary elements.

What We Have In Place
  • We currently have a logo and icon files in serveral formats, which should make it easy for you to get started. We also have the time necessary to commit to this process, and the ability to provide any other information you need.
How This Will Help

Although our organization has existed for several years, we are staff of two and work on a very small budget. This project would allow us to market our services to the nonprofit community in a more cohesive manner so we may serve the community better. We provide low and no cost training to human service organizations and advocate on their behalf but often we hear many of our local organizations are not aware of our programs and services. We are in a renewed effort to change this.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Nonprofit Prince George's mission is to "Advance Vibrant Communities through Excellent Nonprofits" by investing in our County's nonprofits to empower them toward excellence.

What We Do

We work to achieve our mission by building the capacity of nonprofit organizations to expand service delivery, increase resources, and develop accomplished leaders to promote positive social change in our communities.

We also provide support that engages the nonprofit community in public policy advocacy regarding various issues that directly affect their communities; and provide collaboration and networking opportunities for nonprofits to share expertise, skills and programs.

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