Logo Design & Visual Brand Identity

for  Public Citizens for Children and Youth
Philadelphia, PA, USA
Posted by
Steven F.

Administrative Director

Posted Date
Jul 11, 2019
Location
Virtual volunteer opportunity
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2 applications submitted

Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to focus our energies on raising public awareness of the name change while continuing to provide services to families in our region.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Public Citizens for Children and Youth (PCCY) will be undertaking a name change in conjunction with the 40th anniversary of the organization. We are a 501(c)(3) nonprofit that works in Bucks, Chester, Delaware, Montgomery and Philadelphia counties. We help to improve the lives and life chances through thoughtful and informed advocacy working on issues of child health, k-12 public education, pre-k education and child welfare issues. www.pccy.org. We are looking for a new logo and branding help.

What We Have In Place
  • We currently have communications director, which should make it easy for you to get started. We also have other staff resources, and the ability to provide any other information you need.
How This Will Help

As PCCY begins it's 40th year of serving the greater Philadelphia region, people continue to struggle with what the acronym stands for. At one point in time, we were Philadelphia Citizens and then became Public Citizens and it's just been too confusing. So, we will be changing our name to "Children Matter" to better reflect who we serve and why we serve.

Project may require a short interview with the organization.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Public Citizens for Children and Youth has been helping to improve the lives and life chances of children in Southeastern Pennsylvania for more than 36 years. Through thoughtful and informed advocacy, we work on issues of child health, K-12 education, family stability and early childhood education.

Our project is sponsored by: Philadelphia Foundation

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