Copywriting

for  Cornerstone Theater Company, Inc.
Los Angeles, CA, USA
Posted by
Andrew H.

Social Enterprise Projects Lead

Posted Date
Jul 12, 2019
Location
Virtual volunteer opportunity
Impact statement
This project will save us $4,212 , allowing us to pay our staff to start meeting with community members and organizations for our next project.

Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, one-pager/fact sheet, or fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

We are a community-engaged theater company that works with communities to tell their stories as a means of empowerment and social change through the arts. We are launching a social enterprise and need help developing clear, effective marketing language. We currently have a draft of marketing copy for website and elevator pitch, but really could use expertise on making it simple, clear and persuasive without any jargon that can work on promotional materials as well.

What We Have In Place
  • We currently have working drafts of marketing copy, which should make it easy for you to get started. We also have marketing copy from previous initiatives, business plans, and the ability to provide any other information you need.
How This Will Help

We make plays in and with communities to help tell stories that need to be heard from people who may be overlooked or excluded. This process is empowering, raises awareness of social issues and can lead to change within a community and beyond. This project is about marketing our community engagement expertise as a service to organizations or companies with more resources so we can bring in revenue that will support our work with communities that don't have resources.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Our Mission

Cornerstone Theater Company makes new plays with and about communities. By combining the artistry of people with many levels of theatrical experience, we act upon the conviction that artistic expression is civic engagement and that access to a creative forum is essential to the wellness and health of every individual and community.

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