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Logo Design & Visual Brand Identity
Help Rainbow Health Minnesota elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Logo Design & Visual Brand Identity
Project details
What we need
- Consultation regarding the Organization's current branding and desired branding objectives
- Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
- High-resolution logo delivered electronically (in formats for digital and print use)
Additional details
We are exploring the need for a new name and a new brand identity after a failed prior attempt. Therefore, we need a new logo and visual identity.
What we have in place
- We currently have some brand identity background, which should make it easy for you to get started. We also have a marketing manager, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to apply marketing funds towards media buys.
Our current name, created from a merger, has low awareness and does not reflect the personality of the organization. A relevant name and identity is essential for a successful nonprofit organization.
Project plan
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Our mission
Address the health needs of Minnesota's LGBTQ+ and HIV affected communities.
What we do
1. We empower LGBTQ+ and HIV affected communities to maintain and improve their health with a person-centered approach to comprehensive services.
2. We train and consult with health care providers and senior care providers to improve care for older LGBTQ+ people and people with HIV.