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Logo Design & Visual Brand Identity

Help FamilyMeans elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
FamilyMeans
Stillwater, MN, USA
FamilyMeans
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FamilyMeans
Stillwater, MN, USA

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Cause
Human services
Skills
Graphic design

Posted July 23rd

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We have a planned giving program logo that was not redesigned in our last round of program logo updates. We would like a new design to coordindate. We use this mostly internally. The refreshed logo will be dropped into print and digital documents and added to the website.

What we have in place
  • We currently have brand standards, which should make it easy for you to get started. We also have a program current logo for revision, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to (not this much, but we have a quote from a design for over $1000.)

It is important for the various parts of our organization to have a uniform look. The planned giving part of our development efforts are growing, and we want to make sure the materials match the level of professionalism offered to our donors.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

FamilyMeans
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Cause
Human services
Posted by
Katie M
Katie M.

Director of Development & Communications

Our mission

FamilyMeans works to strengthen communities by strengthening families.
FamilyMeans envisions communities in which all members are able to live their fullest potential with dignity and respect, and where resilient people weave strong bonds of support to help each other deal with the dynamic challenges of family and community life.

With FamilyMeans, "Better is Possible."

What we do

We are a nonprofit, multi-service agency with programming in Counseling & Therapy (including specialties in grief and school-based mental health); Caregiving & Aging; Financial Solutions; and Youth Development.

Testimonials

Read the Impact Story
Kevin was friendly, responsive, and accommodating to our design request and edits. We enjoyed our experience working with him and our final logo product.
Katie M.
Katie M.

Director of Development & Communications

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Kevin)
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