Back to all projects

Logo Design & Visual Brand Identity

Help Nana Grants elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Nana Grants
Marietta, GA, USA
Nana Grants
Unfollow
Log in to follow
Nana Grants
Marietta, GA, USA

0

Live Projects

17

Matched Projects
1 Followers
Cause
Education
Skills
Graphic design

Posted July 25th

Share this project:
Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We would like to update our logo with something stronger. I want to keep a cap and the orange color, but perhaps incorporate the concept of mother and child somehow.

What we have in place
  • We currently have a logo and color scheme, which should make it easy for you to get started. We also have a clear idea of what we want, it just needs to be fine tuned, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to serve more mothers and children!

We need a strong logo that people remember and clearly defines us in all contexts.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
Show more

About the org

Nana Grants
Unfollow
Causes
Education Community & economic development Gender equity & justice
Posted by
Erica S
Erica S.

Executive Director

Our mission

Our formula is simple: money for college + quality child care = economic mobility. Each Nana Grant helps cover the cost of child care for one year, renewable for the length of the student's program of study at a Georgia Technical College. Our goal is to remove the uncertainty of continuous, quality child care from the equation so that student mothers can focus on their studies, graduate and have a rewarding, well-compensated career.

Testimonials

Read the Impact Story
Erika is super creative and listened to everything we asked for! We love the logo designs she provided.
Erica S.
Erica S.

Executive Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Erika)
The pixel