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Logo Design & Visual Brand Identity

Help Neighborhood Housing Services of NYC elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Neighborhood Housing Services of NYC
New York, NY, USA
Neighborhood Housing Services of NYC
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Neighborhood Housing Services of NYC
New York, NY, USA

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Cause
Community & economic development
Skills
Graphic design

Posted July 26th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are rebranding and need some assistance with creating a Brand Guide / Design Bible! We have a new logo, have a few base colors established, and have one logo font. We want to explore a few more color boards/swaths and would like to identify additional fonts that can be a part of our official font package. Also would like an external perspective on our new website and some guidance on how to make it even stronger.

What we have in place
  • We currently have a new logo, core brand colors, a base font, and new website, which should make it easy for you to get started. We also have example marketing materials and a list of design doc needs, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to dedicate our limited marketing/communications funding to promoting our education programs and financing grants that help low- and moderate-income New Yorkers become first-time homeowners in NYC.

NHSNYC recently went through a major organizational transition period and we are now undergoing a rebranding process to distinguish ourselves from our peers, to revitalize our image, and to boost our outreach impact and visibility. In our 30+ years of operation, we have never had an official Brand Guideline/Design Bible to structure/equalize our external image. We have ambitious goals for increasing our marketing/communications/outreach efforts but need a strong process/structure for branding.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Neighborhood Housing Services of NYC
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Causes
Community & economic development Education Housing & homelessness
Posted by
Christine H
Christine H.

Director of Resource Development

Our mission

Through lending, financial literacy, and housing counseling services Neighborhood Housing Services of NYC, Inc. empowers disadvantaged low and moderate-income New Yorkers to purchase and preserve affordable housing opportunities.

What we do

Working in partnership with the private sector, government agencies and local residents and businesses, we offer a wide range of services based on the needs of each individual community we serve, including financial and homeownership education, loan origination and mortgage facilitation to support the attainment and sustainability of homeownership for underserved New Yorkers.

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