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Google Ads Set Up

Help YWAM Student Centre make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
YWAM Student Centre
Ocean City, NJ, USA
YWAM Student Centre
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YWAM Student Centre
Ocean City, NJ, USA

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Religion & spirituality
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Digital marketing Search engine marketing

Posted September 5th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have the Google Nonprofit Grant, however, we have not used it for over a year. We need assistance in getting restarted.

What we have in place
  • We currently have the Google Grant, which should make it easy for you to get started. We also have G-Suite set up, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to print direct mail materials for distribution in target market areas.

We have been in a redevelopment phase of our software and site. It's time to go to market. With the Google AdWords Grant, we hope to focus on a few key target markets to launch the Converge program effectively.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

YWAM Student Centre
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Causes
Religion & spirituality Education Philanthropy & capacity building
Posted by
John H
John H.

CEO

Our mission

We are a University Ministries Circle of YWAM International with a staff team of certified coordinators on five continents, hundreds of trained YWAM campus ministries staff, host partners, and volunteers.

Vision: To recapture the purpose of the university and proclaim the Gospel in every nation through every vocation.

Mission: To mobilize university students for the next and final wave of Global Missions and to foster student-led missions to and through every sphere of influence.

What we do

We cannot know God's calling until we know our story, especially the parts that hinder us. Jesus is calling us to engage our stories so we can engage our world.

We are developing missions-minded leaders for every sphere of influence. We facilitate opportunities for students to learn how to make a difference. Our target students are from ANYWHERE; they are ready to go into ALL the world, including EVERY area of influence. (Mt. 28:18-20).

Since 1989, we have coordinated internships for hundreds of students from over one hundred universities to nearly 50 countries to help start businesses and plant churches, install water pumps, establish therapy routines for disabled, perform research in clinics, develop nutritional plans for hospices, and create curriculum for schools. With Converge platform, we are preparing to connect, equip, and send over 300 interns per year.

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