Logo Design & Visual Brand Identity

for  Books for Classrooms
Green Valley, AZ, USA
Posted by
Linda L.


Posted Date
Sep 11, 2019
Virtual volunteer opportunity
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Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to purchase approximately 480 teachers selected books about diversity, peace, conflict resolution and social justice to be used in southern Arizona border classrooms.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We need a professionally designed logo that speaks to who we are, Books for Classrooms. Our current logo and graphics are inadequate. We are preparing, as a very new organization, to develop our brand and create our first website. The graphic design will speak to our volunteers and donors as we move to increase our online presence.

What We Have In Place
  • We currently have Facebook page, brochure, letterhead, newsletter, which should make it easy for you to get started. We also have thank you card, and the ability to provide any other information you need.
How This Will Help

It will help us create a brand for our organization

Project may require a short interview with the organization.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Books for Classrooms works to improve literacy for children from pre-school through 12th grade by providing teacher selected, relevant, age appropriate books that encourage an understanding of diversity, peace, social justice and conflict resolution to district public schools at no charge. We do not provide books to for-profit charter schools.

Our project is sponsored by:

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