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Logo Design & Visual Brand Identity

Help Williamsburg Community Growers elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Williamsburg Community Growers
USA
Williamsburg Community Growers
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Williamsburg Community Growers
USA

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Cause
Health & nutrition
Skills
Graphic design

Posted September 16th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a working logo, mission statement, strategic plan, website, which should make it easy for you to get started. We also have a brochure, FB page, photo album, and news articles, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to further our mission to promote a healthy food ecosystem in the greater Williamsburg area. As an all-volunteer board and staff, every penny we raise and save goes toward our programs.

This project will further our goals by providing us with a clear, consistent identity as we present ourselves to grantors, potential members and the general public.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Williamsburg Community Growers
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Causes
Health & nutrition Community & economic development Environment
Posted by
Charlie M
Charlie M.

Executive Director

Our mission

The mission of WCG is to educate the public regarding the benefits of producing and consuming locally grown produce; provide gardening space for individuals and organizations; promote healthy, sustainable lifestyles for the community;
and demonstrate and promote conservation practices.

Testimonials

Read the Impact Story
Anna provided our young non-profit with a wonderful logo that we are already using on our communications and marketing materials. From our first conversation Anna was very professional, responsive and insightful with her questions and suggestions. We are delighted with the designs she provided for us and recommend her highly to any organisation seeking a top-notch designer.
Charlie M.
Charlie M.

Executive Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Anna)
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