Back to all projects

Social Media Content Calendar

Help Virginia Health Care Foundation get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Virginia Health Care Foundation
Richmond, VA, USA
Virginia Health Care Foundation
Unfollow
Log in to follow
Virginia Health Care Foundation
Richmond, VA, USA

0

Live Projects

8

Matched Projects
2 Followers
Cause
Health & nutrition
Skills
Digital marketing Social media

Posted October 1st

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
What we have in place
  • We currently have a facebook page and designated social media person, which should make it easy for you to get started. We also have been considering other platforms - twitter? Linkedin?, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to increase grant awards to local free clinics and community health centers.

We currently have a limited social media presence due to the nature of our organization. We'd like to find ways to engage additional followers while remaining issue focused and a-political.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
Show more

About the org

Virginia Health Care Foundation
Unfollow
Causes
Health & nutrition Community & economic development
Posted by
Stephanie B
Stephanie B.

Fund Development + Communications Coordinator

Our mission

A public/private partnership, VHCF helps uninsured Virginians and those who live in underserved communities receive medical, dental and mental health care. VHCF support helps free clinics, community health centers and others to expand both the types of care offered and the number of patients cared for each year.

In addition to grants, VHCF programs help make prescription medications available to those who can't afford them. And VHCF outreach helps uninsured children receive medical and dental coverage.

The pixel