Search Engine Marketing Plan
Search Engine Marketing Plan
Project details
What we need
- Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
- Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
- Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
- Note: Google AdWords is one kind of PPC tool
Additional details
We need to ensure that our website is discoverable on major search engines. We have a pretty great website, but most people have trouble finding it. We have the toolset fix it, but lack the expertise to make it happen. We need someone with a background in SEO to help us make our website more present in search engine results.
What we have in place
- We currently have a fully functioning website and access to SEO tools., which should make it easy for you to get started. We also have a dedicated staff person to help execute., and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to directly reinvest in our policy advocacy efforts for the Black community in Baltimore and around the state.
Our organization is often called on by the community to take action on specific public policy issues. People usually come across us at local public events or speaking engagements. We want to make it assays possible for people to read about us and know our body of work, It is essential for us to execute our mission.
Project plan
Our mission
Leaders of a Beautiful Struggle is a grassroots think-tank which advances the public policy interest of Black people, in Baltimore, through: youth leadership development, political advocacy, and autonomous intellectual innovation.
What we do
We seek to radically change the discourse around local and regional politics by injecting community voices into political conversations through policy research, advocacy, and community organizing from a grassroots perspective.