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Market Analysis

Help VIP Tots gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
VIP Tots
Hemet, CA, USA
VIP Tots
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VIP Tots
Hemet, CA, USA

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Cause
Human services
Skills
Research Strategy consulting

Posted October 14th

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Market Analysis

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional details

We are looking for strategic ways to boost our enrollment at our childcare center. To that end we are interested in exploring more about the specific childcare needs in our community. In addition to demographics and economic make up, looking to see if it is feasible to begin offering weekend, after hours, or even round-the-clock care in our community.

What we have in place
  • We currently have clear mission and vision statement, which should make it easy for you to get started. We also have an Executive Director committed to seeing this task thru, and the ability to provide any other information you need.
How this will help
This project will save us $4,828 , allowing us to invest that time and money into provide lower-cost childcare to our community which is predominately low-moderate income.

Our goal is to offer holistic and quality childcare in our area and knowing exactly what is needed in our area would assist us in continuing to strive to meet that goal.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

VIP Tots
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Causes
Human services Diversity & inclusion Education
Posted by
Jared D
Jared D.

Executive Director

Our mission

To create an engaging, inclusive environment where young children learn and adults have access to positive solutions for supporting children.

Testimonials

Read the Impact Story
Mark was an absolute pleasure to work with. He was available and provided such great insight into the project itself and the analysis of the data he gathered. This project is going to have a significant impact on our future as a nonprofit.
Jared D.
Jared D.

Executive Director

Market Analysis Project

This was a great project and Jared provided ample access to himself and to the data needed to form a rigorous point-of-view. I really enjoyed contributing to VIP Tot's future growth.
Mark A.
Mark A.

Volunteer

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