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Social Media Content Calendar

Help Hillel Community Day School get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Hillel Community Day School
Rochester, NY, USA
Hillel Community Day School
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Hillel Community Day School
Rochester, NY, USA

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Digital marketing Social media

Posted August 3rd

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We are a private Jewish Day School and need to give our social channels a boost in content to re-engage our audience of parents, students, alumni, donors, etc. We need to refresh our voice and engage with smart storytelling in order to boost enrollment and help with fundraising efforts.

What we have in place
  • We currently have a nice social media base, which should make it easy for you to get started. We also have a great story to tell and some good visual assets, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to have a wider reach and impact on our community, students, families and donors.

We want to increase enrollment and engagement among families in our community, especially during this pandemic. Many families are looking for excellent education options for their elementary aged children and we have that! With this project, we can better tell our story and let our community know the amazing things we can offer as a school.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Hillel Community Day School
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Causes
Education Religion & spirituality
Posted by
Emily L
Emily L.

Director of Institutional Advancement

Our mission

Hillel Community Day School partners with families to promote critical thinking, academic excellence and a love of learning for each child. In service to the entire Jewish community, we inspire a meaningful connection to Jewish customs, values and Israel.

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