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Facebook Ads Set Up

Help Namati promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Namati
Washington, DC, USA
Namati
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Namati
Washington, DC, USA

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Cause
Justice & legal services
Skills
Digital advertising Digital marketing

Posted September 21st

Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

The Project:
Increase donations by running strategic social media ads, targeting unique audiences, during Google Giving week (mid-November) and Namati's year end fundraising appeal (Dec. 10th-31st). Specifically, we are looking for technical expertise and training in ad strategy and implementation; our internal communications team will lead on ad creation (copy and media).

What we have in place
  • A dedicated staff member committed to the project

    A clear understanding of your target audience and advertising objectives

    An existing Facebook account, estimated budget for advertising campaign, email list, and photos/videos to feature in your ad(s)
How this will help
This project will save us $3,607 , allowing us to put the funds in the field!

This project will help to expand our reach and bring the legal empowerment approach to new audiences.

Project plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Namati
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Causes
Justice & legal services Community & economic development Environment
Posted by
Amanda P
Amanda P.

Partnerships Manager

Our mission

These are dark days if you care about justice. Power and wealth are extremely concentrated. Authoritarianism and nativism have gained ground. And we are speeding towards environmental collapse.

Law is supposed to be one of our most powerful tools for advancing justice. But for billions of people around the world, the law is broken. It's an abstraction--or worse, a threat. Namati and members of the Global Legal Empowerment Network advance justice by equipping people to know, use, and shape the laws that affect them.

The pixel