Logo Design & Visual Brand Identity

Help Water Access Rwanda elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Water Access Rwanda
kigali, Rwanda
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Water Access Rwanda
kigali, Rwanda

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Posted November 13th

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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We would like our current logo slightly refreshed for a more professional, minimalist and modern feel and have it in high resolution. We need branding guidelines developped to pull together what we already do into a professional document to guide all future branding.

What we have in place
  • We currently have an existing logo, which should make it easy for you to get started. We also have letterheads and powerpoint templates, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to spend more directly on direct field projects to provide water.

With more interactions happening online due to social distancing, having good visuals is extremely important to reach audiences and continue promoting our work and reach people who need ourservices.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Water Access Rwanda
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Our mission

Water Access Rwanda is a Rwandan-based social enterprise that offers simple, durable and affordable water solutions to Rwanda and in East Africa in a bid to address the water crisis while creating employment for youth. The company is primarily focused on the bottom of the pyramid's need for affordable and safe water and deploys models of access that provide clean water in a convenient manner. Our mission is to be a self-sustained enterprise employing young people as solution providers in the water sector.
Our vision to revolutionize the water industry by providing simpler, affordable ways to obtain clean water.

What we do

Our Solutions
The company deploys innovative and next-level services and systems to provide clean and purified clean water. All living beings are water dependent and over 72% of productive sectors require water, there is no one-fit-all solution when it comes to providing clean water. Water Access Rwanda seeks to be a solution for different segments of the market. The solutions offered are bundled through four different offerings each targeted to a different customer segment. Each of the solutions is complemented with our capacity to conduct geophysical surveys and other feasibility studies.

1) INUMA(tm)
INUMA creates a borehole-fed micro-grid piped safe water network where purified safe water is available at public points and piped into households for private access. All water is purified through a treatment process, pumped using solar and AC and sold via pre-paid water meters activated through a token. INUMA(tm) points can be made from rehabilitated existing handpumps and create jobs locally in the community.

2) amazi
In a bid to increase rain-water harvesting and ensure all taps in urban households provide safe water, Amazi provides first flush diverter systems and point of entry and point of use filtration systems. With this solution, households, schools, camps, clinics can save on their water bill in the rain season while reducing the amount of run-off water that would otherwise cause flooding. The systems come with a one-year warranty. Filters include in-line filters, table-top, portable and Aquatabs Chlorinators.

3) uhira
Targeted at farmers and off-grid businesses, uhira includes a borehole, a solar pump, a pipeline, elevated storage system and an optional cattle trough or tap system from the tank. This system is offered on credit with 25% down-payment, followed by equal monthly payments for 12 months.

4) voma
The full company's technical capacities can be re-arranged and bundled up to achieve other project objectives for custom-designed projects ran by NGOs, Carbon Credit Project Developers, government, CSR partnerships, etc. With VOMA projects, we also offer WASH trainings, baseline surveying and M&E aspects through smart surveying tools.

Testimonials

Deborah was abolsutely amazing and delivered high quality work. She truly gave us a logo that represents our evolving identity as a company and reflects the roots we have in Rwanda. She took time to research traditional artwork and integrate it in the most beautiful ways. In the end she provided us with a guide and several versions of the logo to use on social media and in different prints. She was patience, a great listener, which all shows in the quality of her output and how well it was received by our team.
Christelle K.
Christelle K.

Founder and Managing Director

Logo Design & Visual Brand Identity Project

It was a pleasure to work with Christelle on this important project. Her responses were quick and to the point and she provided all the information I needed to successfully complete the project.
deborah S.
deborah S.

Volunteer

The pixel