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Logo Design & Visual Brand Identity

Help Prosper West elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Prosper West
San Antonio, TX, USA
Prosper West
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Prosper West
San Antonio, TX, USA

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Cause
Community & economic development
Skills
Graphic design

Posted October 19th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are a 16-year old community development organization seeking to revitalize and strengthen one of the poorest zip codes in the country - the west side of San Antonio, Texas. We are interested in rebranding and relaunching our organization to be more approachable to the community and to better communicate our mission and goals.

What we have in place
  • We currently have some ideas and concepts in mind, which should make it easy for you to get started. We also have some example logos, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to pay for our printer/copier lease for a year.

We need to better communicate our value to the community and energize them to participate in solving problems with us. We feel that a strong brand and logo that they can rally around and own will catalyze this latent energy into action.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Prosper West
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Causes
Community & economic development Arts & culture Human services
Posted by
Ramiro G
Ramiro G.

President and CEO

Our mission

The mission of the Prosper West is to foster economic development, promote the development and redevelopment of real estate within westside San Antonio, create viable urban communities, and preserve the character, culture and history of the Westside.

What we do

Our vision is for a vibrant Westside community where people want to live, work, and visit. This is achieved by improving the quality of life for Westside residents and supporting small businesses; while preserving the character and rich history the Westside provides.

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