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Logo Design & Visual Brand Identity

Help Blue Print Geneva elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Blue Print Geneva
Geneva, NY, USA
Blue Print Geneva
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Blue Print Geneva
Geneva, NY, USA

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Cause
Community & economic development
Skills
Graphic design

Posted November 11th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

This trail is part of the former Lehigh Valley Rail line, travels through Iroquois land, and, in some places, follows CastleCreek as it snakes through Geneva to Seneca Lake. Graphics will be used on signage at trailheads as well as on wayfinding documents and online presence/social media.

What we have in place
  • We currently have a name and a vision, which should make it easy for you to get started. We also have some style ideas, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to raise money for trail maintenance and a couple of pedestrian bridges that are needed to improve access.

The Castle Creek Greenway links several neighborhoods in the City and Town of Geneva which have not had access to quality public space/recreational areas in the past. We're a grassroots group making this connection on an abandoned, but historic rail line to give people a place to walk, run, bike, ski and just experience some nature in the city.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Blue Print Geneva
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Causes
Community & economic development Civil rights Environment
Posted by
Jacqueline A
Jacqueline A.

Executive Director

Our mission

deploying innovative solutions to create a more resilient community.

Testimonials

Read the Impact Story
Jackson was incredibly skilled at helping us to narrow down our focus and determine which visual/style elements would work best for our project. He was responsive and engaged in the process and provide quality files for our new greenway trail. If you get to work with Jackson, you should!
Jacqueline A.
Jacqueline A.

Executive Director

Logo Design & Visual Brand Identity Project

Thanks Jackie! Easy to work with and excellent communication.
Jackson M.
Jackson M.

Volunteer

The pixel