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Google Analytics Set Up & Training

Help Mississippi Park Connection track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Mississippi Park Connection
Saint Paul, MN, USA
Mississippi Park Connection
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Mississippi Park Connection
Saint Paul, MN, USA

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Posted May 13th

Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

Google Analytics is connected to our main Squarespace website, but we are not utilizing it to its full capacity. We also want to connect it to other Google Sites that we manage and set up certain reports. We would like training on how Google Analytics works and how to use it, and guidance and recommendations on setting communications and development goals that can be accomplished by utilizing Google Analytics.

What we have in place
  • We currently have Google analytics connected to our main website, which should make it easy for you to get started. We also have 3 years of data, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to plant trees along the Mississippi River that are resistant to the effects of climate change.

We know that Google Analytics is a powerful tool and it is currently underutilized in our organization. This project will help us identify ways we can use it to increase engagement, move people up the engagement ladder, and measure our progress along the way.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Mississippi Park Connection
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Causes
Environment Arts & culture Education
Posted by
Lily J
Lily J.

Communications and Marketing Coordinator

Our mission

Mississippi Park Connection strengthens the enduring connection between people and the Mississippi River by enriching the life of the river and the lives of all who experience our national park, the Mississippi National River and Recreation Area.

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