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Logo Design & Visual Brand Identity

Help DC Fiscal Policy Institute elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
DC Fiscal Policy Institute
Washington, DC, USA
DC Fiscal Policy Institute
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DC Fiscal Policy Institute
Washington, DC, USA

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Cause
Housing & homelessness
Skills
Graphic design

Posted June 4th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

DC Fiscal Policy Institute is celebrating its 20th Anniversary. We want a special commemorative logo for the occasion -- a twist on our existing logo is what we have in mind.

What we have in place
  • We currently have an existing logo, which should make it easy for you to get started. We also have a style guide, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to invest in grassroots advocacy for a #JustRecoveryDC

2021 is a transformational year for DCFPI: We have a brand new executive director -- the first new ED since our founding director left last year. Our work has never been so essential as DC rebounds from the health and economic impacts of COVID-19. And we have a $100,000 anniversary donation challenge match that we need to meet. We need to make a visual impact!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

DC Fiscal Policy Institute
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Causes
Housing & homelessness Community & economic development Education
Posted by
KF
Kristin F.

Volunteer manager

Our mission

The DC Fiscal Policy Institute promotes opportunity and widespread prosperity for all residents of the District of Columbia through thoughtful policy solutions.

DCFPI influences DC budget and policy decisions to reduce poverty and income inequality and to give residents the opportunity for a secure economic future. We accomplish this through research and analysis, direct engagement with policymakers, and strategic partnerships with other organizations and individuals.

Essential to accomplishing our mission, DCFPI also furthers ways to make DC public services more effective and to ensure the workings of DC government are open and accountable to the public.

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