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Visual Brand Guide

Help CIEL provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
CIEL
Washington, DC, USA
CIEL
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CIEL
Washington, DC, USA

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Cause
Environment
Skills
Graphic design

Posted June 21st

Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

A visual identity standards manual or brand book that governs the use of the CIEL identity. The finished product should include explicit guidelines or templates for colors, fonts, logo placement; print collateral templates such as business cards, stationary, one-pagers, reports, briefing papers, and toolkits; digital collateral templates such as PowerPoint slides, advocacy and fundraising emails, social media graphics, and other products that might come up through the process.

What we have in place
  • We currently have logos, a color palette, and a few templates, though they lack a consistent visual identity.
How this will help
This project will save us $4,212 , allowing us to provide greater investment in professional development opportunities for staff.

Throughout 2021, CIEL is working in an intentional and strategic process to strengthen its brand and ensure brand uniformity across the organization. We want to speak as one voice, across multiple continents and programs.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

CIEL
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Causes
Environment International affairs Justice & legal services
Posted by
Cate B
Cate B.

Communications Manager

Our mission

Since 1989, the Center for International Environmental Law (CIEL) has used the power of law to protect the environment, promote human rights, and ensure a just and sustainable society. CIEL seeks a world where the law reflects the interconnection between humans and the environment, respects the limits of the planet, protects the dignity and equality of each person, and encourages all of earth's inhabitants to live in balance with each other.

What we do

CIEL pursues its mission through legal research and advocacy, education and training, with a focus on connecting global challenges to the experiences of communities on the ground. In the process, we build and maintain lasting partnerships with communities and non-profit organizations around the world.

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