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Visual Brand Guide

Help National Organization of Sisters of Color Ending … provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
National Organization of Sisters of Color Ending Sexual Assault
Windsor, CT, USA
National Organization of Sisters of Color Ending Sexual Assault
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National Organization of Sisters of Color Ending Sexual Assault
Windsor, CT, USA

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Cause
Gender equity & justice
Skills
Graphic design

Posted June 24th

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Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

Thanks so much for considering this project with SCESA. We have our branded colors, and logos, but we don't really have a visual branding guideline. We are looking to work with an expert to create a visual guideline. The finished product should include explicit guidelines or templates for colors, fonts,; print collateral templates such as reports, briefing papers, and website; and other products that might come up through the process.

What we have in place
  • We currently have our branded colors., which should make it easy for you to get started. We also have a dedicated staff, and the ability to provide any other information you need.
How this will help
This project will save us $2,034 , allowing us to allowing us to allocate funds to other areas of our work that need to be funded.

Our purpose is to give voice and develop action strategies that address the experiences and realities of Women of Color and Communities of Color. This project will help uplift culturally specific services, bring awareness of sexual assault and other issues that affect people of color, and highlight SCESA.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

National Organization of Sisters of Color Ending Sexual Assault
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Causes
Gender equity & justice Human services Violence prevention
Posted by
VF
Val F.

Director of Operations and Special Projects

Our mission

The National Organization of Sisters of Color Ending Sexual Assault (SCESA) is an advocacy organization of Women of Color dedicated to working with our communities to create a just society in which all Women of Color are able to live healthy lives free of violence.

Testimonials

Read the Impact Story
My colleague (Val) loved working with Pallavi. Pallavi really listened to our concern and took that into account when creating the Brand Guide. She carefully evaluated our needs in a very organized and professional manner. We would recommend her without hesitation to anyone looking for a strategy call with a confident, experienced, professional graphic designer.
Val F.

Director of Operations and Special Projects

Visual Brand Guide Project

It was a pleasure working with Val. She had answered all my questions and provided me with enough information about SCESA. They are wonderful people with a great cause!
Pallavi C.
Pallavi C.

Volunteer

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