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Google Ads Set Up

Help Wonderlust Productions make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Wonderlust Productions
Saint Paul, MN, USA
Wonderlust Productions
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Wonderlust Productions
Saint Paul, MN, USA

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Cause
Arts & culture
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Digital marketing Search engine marketing

Posted November 23rd

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We know we are good candidates for Google Ads, but we haven't applied yet.

What we have in place
  • We currently have a clear idea of why we're doing this and our goals, which should make it easy for you to get started. We also have done preliminary research and keyword brainstorming, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to travel to adoption conferences and share this work nationally.

We have created a graphic novel that everyone in the adoption community will want to read--an artistic product that sparks conversation, builds empathy and understanding, and bridges divides and differences.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Wonderlust Productions
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Cause
Arts & culture
Posted by
Alan B
Alan B.

Co-Artistic Director

Our mission

Our mission is to activate imagination and illuminate community stories to create a more inclusive world.

We are a multicultural, multidisciplinary ensemble of professional artists that collaborates directly with diverse local communities - those who are essential to society but whose stories are often ignored or misunderstood - to forge new ways of seeing our common experiences by creating new art that transforms the past into a better future.

Our method is to listen, wonder, create, and repeat.

Testimonials

Read the Impact Story
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(No testimonial has been submitted by Paul)
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