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Google Ads Set Up

Help Beacon Hill Preparatory Institute make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Beacon Hill Preparatory Institute
Dallas, TX, USA
Beacon Hill Preparatory Institute
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Beacon Hill Preparatory Institute
Dallas, TX, USA

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Digital marketing Search engine marketing

Posted December 6th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We recently received the Google Ad grant after setting up Analytics and doing everything ourselves. Our marketing department will have some questions about monitoring it and would like to speak to someone who has set this up before just to ensure we are ready.

What we have in place
  • We currently have our Google Ad Grant approved, which should make it easy for you to get started. We also have Google Analytics set up, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to allocate more resources elsewhere.

We are expanding as an organization and would like to expand our reach and ideas in marketing.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Beacon Hill Preparatory Institute
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Cause
Education
Posted by
JF
Jacob F.

Marketing Associate

Our mission

We supplement school systems and prepare students and families for success by providing reading and math tutoring, parent education, college preparation, and enrichment activities for students in South Dallas and surrounding communities. In 2019-20 we:

* tutored 985 students (69% African American, 25% Hispanic, 95% low-income) in after-school, in-school, and summer programs at 22 public schools, charter schools, and community locations, and
* 90% of our students maintained or improved their reading and/or math grade level.

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