Website Copywriting

Help Community Action Marin (San Rafael) improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Community Action Marin (San Rafael)
San Rafael, CA, USA
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Community Action Marin (San Rafael)
San Rafael, CA, USA

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Posted December 6th

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Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional details

We are currently updating our website and working to improve SEO and would like to have an arsenal of blogs that we can use and post on our site in the new year. Although there may be specific topics that we'd like covered, for now, I'd like to have one about each of our main service areas; Children and Family, Mental Health, Economic Opportunity & Workforce Development, Safety Net, and Food Justice. I'd also like to: highlight the impact we make & talk about ways to be involved and support us,

What we have in place
  • We currently have a brand book with our voice and positioning outlined, which should make it easy for you to get started. We also have a list of our primary keywords, and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to have our staff focus on other projects that contribute to achieving our awareness and development goals.

Our organization has limited awareness in our community. We want those who need our services (low income & communities of color) in Marin County to be able to find us and know the full range of programs we have to support them. We also want others to partner with us, either to provide services, volunteer, or donate.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

Community Action Marin (San Rafael)
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Posted by
Margot S.

Director of Marketing

Our mission

We make it possible for people to achieve wellbeing by providing the education, mental health, and vital services they need. Together, we break down the barriers that get int he way of fair and lasting change in service to better outcomes for all.

What we do

We're working to make Marin a place where all of us can live with dignity and respect and have an equal opportunity to support ourselves and each other. A third of households don't earn a sustainable income, and that rises to over half for people of color. Shockingly, a family of four now needs $130,000 a year to cover their basic needs, a 50% increase from 2014. With 20% of people earning $20,000 or less, this problem is only getting worse.

Our job is to fill in the gaps and help people lift themselves up. We cover unexpected financial emergencies so people can keep a roof over their heads and the lights on at home. We make sure kids can do well in school by making early childhood education and care affordable. We're removing the stigma of mental health challenges and getting people and their loved ones through times of crisis and we're helping people take charge of their money and grow their income so they can have a more secure future.

For over 50 years, we've been there when our community needed us most. We now offer more support to more people than any other organization in the county, but demand is growing every day. We're galvanizing our community to tackle these issues as a shared social responsibility so Marin can work for each and every one of us.

Testimonials

Chatterjee is amazing. He went above and beyond to make sure the blogs he was creating both accomplished what they needed to, and met with our internal expectations. I found Chatterjee extremely knowledgeable and hard working.
Margot S.

Director of Marketing

Website Copywriting Project

(No testimonial has been submitted by Chatterjee)
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