Google Ads Set Up
Google Ads Set Up
Project details
What we need
- Set up of Google Ads
- Training for staff on how to monitor performance and update Google Ads going forward
- Optional: Set up integration between Google Ads and Google Analytics
Additional details
I've been aware of the Google Ad grant, but we've never utilized. I'm a jack of all trades, master of none, and have no idea how to go about getting Google Ads set up or using the grant.
What we have in place
- We have a website and we'd like to utilize the Google Ad grant to improve visibility. We don't have dedicated marketing team, and I (the Development Manager) has been tasked with marketing and communications. I don't come from this background and this space is completely new to me.
How this will help
This project will save us $3,486 , allowing us to grow and improve programs.
To drive traffic to our website to improve visibility and branding.
Project plan
Our mission
To break the cycle of inter-generational poverty through innovative, two-generation education and support for families with young children.
What we do
Founded in 1996, AVANCE-North Texas has strengthened over 35,000 North Texas families in at-risk communities through our evidence-based, parent education and support programs. Our targeted program services reflect the cultural, racial/ethnic, and linguistic background of our families and provide specific strategies based on families' and children's unique needs, ensuring that racial equity is embedded in our systemic approach. Meaning "advance" or "progress," AVANCE serves as a trusted guide to assist under-resourced families of young children in overcoming isolation and lack of opportunity.
Using our unique two generation education and relationship-building methodology, we help family members become the best parents, employees, and citizens they can be. We aim to liberate parents and their children from the cycle of poverty in a family-oriented, non-judgmental environment. The result: Our families enjoy a more prosperous future full of opportunity and economic self-sufficiency.
Testimonials
(No testimonial has been submitted by Donovan)
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